Ishita Bansal | Marketing | Best Researcher Award

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Assist. Prof. Dr. Ishita Bansal | Marketing | Best Researcher Award

Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, Ahmedabad | India

Dr. Ishita Garg is an emerging academic and researcher in the field of commerce and management, specializing in customer experience, e-commerce, and online marketing. She holds a Ph.D. in Commerce from the Central University of Punjab, where her doctoral research explored customer brand relationships and customer citizenship behaviour in mobile shopping applications. Currently serving as an Assistant Professor at the MBA Department of Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, she teaches Marketing Management, Research Methodology, and Research Ethics. Her research portfolio includes publications in reputed Scopus and ABDC-listed journals such as the Journal of Strategic Marketing, Indian Journal of Marketing, and Services Marketing Quarterly. She has presented papers at various national and international conferences and contributed several book chapters with renowned publishers like Taylor & Francis. With 8 citations, an h-index of 2, and an i10-index of 0, her work demonstrates growing scholarly influence. Dr. Garg has received accolades such as the Best Paper Award and multiple university ranks, reflecting her academic excellence. Her research continues to contribute meaningfully to understanding digital consumer behaviour, advancing marketing insights, and fostering innovation in online commerce.

Profiles: | Orcid | Google Scholar

Featured Publications

Bansal, I., & Thakur, A. (2024). Navigating on mobile shopping applications: Examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior. Services Marketing Quarterly, 45(3), 1–39.

Bansal, I., & Thakur, A. (2025). Broken promises and empty carts: The reality of online shopping. Journal of Systems and Information Technology, Advance online publication.

Thakur, A., Bansal, I., & Singla, K. (2025). Interplay among perceived advertisement impact, environmental values, and solar product purchase intention. Indian Journal of Marketing, 55(4), 52–68.

Thakur, A., & Bansal, I. (2024). Does self-expression really matter? Investigating gender perspective in global luxury fashion purchase. Management Insight, 20(1), 5–13.

Bansal, I., & Thakur, A. (2024). Interplay between online customer experience and customer citizenship behaviour towards mobile shopping applications. Journal of Strategic Marketing, 1–16.

Kajul Bharti | Marketing | Best Researcher Award

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Ms. Kajul Bharti - Marketing - Best Researcher Award 🏆 

Dayalbagh Educational Institute Agra - India

Professional Profiles

Early Academic Pursuits

She embarked on her academic journey with a Bachelor of Commerce (B.Com) degree from St. John's College, Agra, where she gained a strong foundation in commerce. Building upon this foundation, she pursued a Master of Business Administration (MBA) degree from GLA University, Mathura, specializing in Management. Her academic pursuits continued as she obtained a Master of Commerce (M.Com) in Business Administration from Dr. Bhimrao Ambedkar University, Agra. Currently, she is pursuing her Ph.D. in Management from Dayalbagh Educational Institute, Agra, demonstrating her commitment to advancing knowledge in the field of management.

Professional Endeavors

With over three years of combined experience in corporate and academic settings, she has honed her skills and expertise in various aspects of management. She began her professional journey as a Bank Teller at HDFC Bank, where she gained valuable experience in customer service and financial transactions. Subsequently, she transitioned into academia, joining DEI Deemed University, Dayalbagh, Agra, as a Project Research Fellow. In this role, she has been involved in conducting research projects and contributing to the academic community through her scholarly work.

Contributions and Research Focus in Marketing

Her research focus lies at the intersection of marketing, advertising, branding, digital marketing, and market research. Through her Ph.D. studies, she is delving deep into the dynamics of consumer behavior, exploring the latest trends in marketing strategies, and investigating the impact of digitalization on consumer preferences. Her research endeavors aim to uncover insights that can inform businesses and marketers in developing effective advertising campaigns, building strong brands, and leveraging digital platforms for market expansion.

Accolades and Recognition

Her dedication to her research and academic pursuits has been recognized with prestigious awards and fellowships. She was awarded the UGC JRF Fellowship in Management in 2020, recognizing her potential as a promising researcher in the field. Additionally, her academic achievements, including qualifying the UGC NET examination, further attest to her academic excellence and commitment to scholarly pursuits.

Impact and Influence

Through her research and professional endeavors, she has made a significant impact on the field of management. Her contributions to understanding consumer behavior, marketing dynamics, and digital transformation have the potential to shape the strategies of businesses and organizations in today's competitive landscape. By bridging the gap between theory and practice, she aims to empower marketers with actionable insights to drive business growth and success.

Legacy and Future Contributions

As she continues her academic and professional journey, her legacy is defined by her passion for advancing knowledge in marketing and management. Through her research, she seeks to contribute to the evolution of marketing practices and enhance the understanding of consumer behavior in the digital age. Her future contributions are poised to impact both academia and industry, paving the way for innovative marketing strategies and transformative insights that drive business success in the ever-changing marketplace.

Notable Publications