Early Academic Pursuits
She embarked on her academic journey with a Bachelor of Commerce (B.Com) degree from St. John's College, Agra, where she gained a strong foundation in commerce. Building upon this foundation, she pursued a Master of Business Administration (MBA) degree from GLA University, Mathura, specializing in Management. Her academic pursuits continued as she obtained a Master of Commerce (M.Com) in Business Administration from Dr. Bhimrao Ambedkar University, Agra. Currently, she is pursuing her Ph.D. in Management from Dayalbagh Educational Institute, Agra, demonstrating her commitment to advancing knowledge in the field of management.
Professional Endeavors
With over three years of combined experience in corporate and academic settings, she has honed her skills and expertise in various aspects of management. She began her professional journey as a Bank Teller at HDFC Bank, where she gained valuable experience in customer service and financial transactions. Subsequently, she transitioned into academia, joining DEI Deemed University, Dayalbagh, Agra, as a Project Research Fellow. In this role, she has been involved in conducting research projects and contributing to the academic community through her scholarly work.
Contributions and Research Focus in Marketing
Her research focus lies at the intersection of marketing, advertising, branding, digital marketing, and market research. Through her Ph.D. studies, she is delving deep into the dynamics of consumer behavior, exploring the latest trends in marketing strategies, and investigating the impact of digitalization on consumer preferences. Her research endeavors aim to uncover insights that can inform businesses and marketers in developing effective advertising campaigns, building strong brands, and leveraging digital platforms for market expansion.
Accolades and Recognition
Her dedication to her research and academic pursuits has been recognized with prestigious awards and fellowships. She was awarded the UGC JRF Fellowship in Management in 2020, recognizing her potential as a promising researcher in the field. Additionally, her academic achievements, including qualifying the UGC NET examination, further attest to her academic excellence and commitment to scholarly pursuits.
Impact and Influence
Through her research and professional endeavors, she has made a significant impact on the field of management. Her contributions to understanding consumer behavior, marketing dynamics, and digital transformation have the potential to shape the strategies of businesses and organizations in today's competitive landscape. By bridging the gap between theory and practice, she aims to empower marketers with actionable insights to drive business growth and success.
Legacy and Future Contributions