Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, Ahmedabad | India
Dr. Ishita Garg is an emerging academic and researcher in the field of commerce and management, specializing in customer experience, e-commerce, and online marketing. She holds a Ph.D. in Commerce from the Central University of Punjab, where her doctoral research explored customer brand relationships and customer citizenship behaviour in mobile shopping applications. Currently serving as an Assistant Professor at the MBA Department of Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, she teaches Marketing Management, Research Methodology, and Research Ethics. Her research portfolio includes publications in reputed Scopus and ABDC-listed journals such as the Journal of Strategic Marketing, Indian Journal of Marketing, and Services Marketing Quarterly. She has presented papers at various national and international conferences and contributed several book chapters with renowned publishers like Taylor & Francis. With 8 citations, an h-index of 2, and an i10-index of 0, her work demonstrates growing scholarly influence. Dr. Garg has received accolades such as the Best Paper Award and multiple university ranks, reflecting her academic excellence. Her research continues to contribute meaningfully to understanding digital consumer behaviour, advancing marketing insights, and fostering innovation in online commerce.
Profiles: | Orcid | Google Scholar
Featured Publications
Bansal, I., & Thakur, A. (2024). Navigating on mobile shopping applications: Examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior. Services Marketing Quarterly, 45(3), 1–39.
Bansal, I., & Thakur, A. (2025). Broken promises and empty carts: The reality of online shopping. Journal of Systems and Information Technology, Advance online publication.
Thakur, A., Bansal, I., & Singla, K. (2025). Interplay among perceived advertisement impact, environmental values, and solar product purchase intention. Indian Journal of Marketing, 55(4), 52–68.
Thakur, A., & Bansal, I. (2024). Does self-expression really matter? Investigating gender perspective in global luxury fashion purchase. Management Insight, 20(1), 5–13.
Bansal, I., & Thakur, A. (2024). Interplay between online customer experience and customer citizenship behaviour towards mobile shopping applications. Journal of Strategic Marketing, 1–16.