Ishita Bansal | Marketing | Best Researcher Award

Published-on by Indian Scientist

Assist. Prof. Dr. Ishita Bansal | Marketing | Best Researcher Award

Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, Ahmedabad | India

Dr. Ishita Garg is an emerging academic and researcher in the field of commerce and management, specializing in customer experience, e-commerce, and online marketing. She holds a Ph.D. in Commerce from the Central University of Punjab, where her doctoral research explored customer brand relationships and customer citizenship behaviour in mobile shopping applications. Currently serving as an Assistant Professor at the MBA Department of Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, she teaches Marketing Management, Research Methodology, and Research Ethics. Her research portfolio includes publications in reputed Scopus and ABDC-listed journals such as the Journal of Strategic Marketing, Indian Journal of Marketing, and Services Marketing Quarterly. She has presented papers at various national and international conferences and contributed several book chapters with renowned publishers like Taylor & Francis. With 8 citations, an h-index of 2, and an i10-index of 0, her work demonstrates growing scholarly influence. Dr. Garg has received accolades such as the Best Paper Award and multiple university ranks, reflecting her academic excellence. Her research continues to contribute meaningfully to understanding digital consumer behaviour, advancing marketing insights, and fostering innovation in online commerce.

Profiles: | Orcid | Google Scholar

Featured Publications

Bansal, I., & Thakur, A. (2024). Navigating on mobile shopping applications: Examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior. Services Marketing Quarterly, 45(3), 1–39.

Bansal, I., & Thakur, A. (2025). Broken promises and empty carts: The reality of online shopping. Journal of Systems and Information Technology, Advance online publication.

Thakur, A., Bansal, I., & Singla, K. (2025). Interplay among perceived advertisement impact, environmental values, and solar product purchase intention. Indian Journal of Marketing, 55(4), 52–68.

Thakur, A., & Bansal, I. (2024). Does self-expression really matter? Investigating gender perspective in global luxury fashion purchase. Management Insight, 20(1), 5–13.

Bansal, I., & Thakur, A. (2024). Interplay between online customer experience and customer citizenship behaviour towards mobile shopping applications. Journal of Strategic Marketing, 1–16.

Manisha| Business | Pioneer Researcher Award

Published-on by Indian Scientist

Dr. Manisha | Business | Pioneer Researcher Award

Symbiosis International University | India

Dr. Manisha is a dedicated researcher and educator specializing in Marketing Management, Digital Marketing, Consumer Behavior, and Tourism Marketing. Her research primarily explores travel podcasts as contemporary digital tourism tools, examining how storytelling, user-generated content, and media psychology influence consumer behavior and behavioral intentions. She employs a combination of quantitative and qualitative methods, statistical modeling, and mixed-method research to provide actionable insights for innovative marketing strategies. Dr. Manisha has published in reputed journals, contributed to international conferences, and actively engages in research projects related to regenerative tourism, digital experiential marketing, and brand management. Her academic background includes a Ph.D. in Marketing Management, an MBA in Travel and Tourism, and a B.Tech in Electronics and Communication. She has held positions as Assistant Professor and Vocational Trainer and has coordinated academic and research initiatives, including conference sessions and inter-college events. Recognized for her academic and leadership achievements, she has received awards and distinction during her studies. With an h-index of 1, total citations of 1, and an i10-index of 0, Dr. Manisha continues to expand her research contributions, combining innovative approaches and technological advancements in tourism marketing to influence scholarly and practical domains.

Profiles: Google Scholar| Scopus

Featured Publications

Manisha, M., & Datta, B. (2025). Travel podcast listening: Antecedents and segmentation. Tourism Management Perspectives, 55, 101333.

Manisha, M., & Datta, B. (2024). Travel podcasts: A regenerative tourism marketing tool. In Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) (pp. 758–761).

Manisha, M. (2024). Innovative frontiers: Exploring factors influencing travel podcast consumption in the Web 4.0 era. European Conference on Innovation and Entrepreneurship, 19(1), 917–927.