Dr. Farhan Mustafa is an accomplished academic and researcher specializing in marketing strategy, with advanced training from premier institutions. He has extensive teaching and industry-linked experience, contributing to undergraduate, postgraduate, and executive education. His research focuses on ethical marketing, sustainability, consumer behavior, and digital transformation. With impactful publications in reputed indexed journals and contributions to global conferences, he is recognized for academic excellence. His work continues to bridge theory and practice, fostering responsible innovation and sustainable business growth.
Citation Metrics (Scopus)
Citations
Documents
h-index
Featured Publications