Best Research Article Award
Srinwanti H. Chaudhury
Indian Institute of Technology Bombay, India
| Srinwanti H. Chaudhury |
| Affiliation |
Indian Institute of Technology Bombay |
| Country |
India |
| Documents |
10 |
| Citations |
162 |
| h-index |
3 |
| Subject Area |
Marketing |
| Article Title |
A Good Cry or Gratifying Revenge? The Effects of Culture and Mixed Emotions on Choice |
| Year |
2026 |
| DOI |
10.1002/mar.70269 |
| Event |
Indian Scientist Awards |
| ORCID |
0000-0002-5751-6513 |
Srinwanti H. Chaudhury is affiliated with the Indian Institute of Technology Bombay, India, and is associated with the field of marketing. Her 2026 research article, “A Good Cry or Gratifying Revenge? The Effects of Culture and Mixed Emotions on Choice,” examines emotional and cultural influences on consumer choice. The supplied Google Scholar profile reports 10 documents, 162 citations and an h-index of 3. [1] [2]
Abstract
This academic profile presents Srinwanti H. Chaudhury’s research background and a selected 2026 publication in marketing. The article “A Good Cry or Gratifying Revenge? The Effects of Culture and Mixed Emotions on Choice” addresses the relationship between culture, mixed emotional experiences and choice. The supplied scholarly record reports 10 documents, 162 citations and an h-index of 3. [1] [2]
Keywords
- Srinwanti H. Chaudhury
- Marketing research
- Consumer behaviour
- Culture and emotions
- Mixed emotions
- Consumer choice
- Research article
Introduction
Marketing research explores how psychological, social and cultural factors influence consumer decisions. Emotional experiences can shape preferences, evaluations and responses to products or situations. The 2026 article by Srinwanti H. Chaudhury examines culture and mixed emotions in relation to choice, contributing to discussions of emotion-informed consumer behaviour. [2]
Research Profile
Srinwanti H. Chaudhury is affiliated with the Indian Institute of Technology Bombay, India, and her stated subject area is marketing. The supplied Google Scholar profile lists 10 documents, 162 citations and an h-index of 3. These figures provide a bibliometric overview of her indexed scholarly output and citation record. [1]
Research Contributions
The identified 2026 article considers how cultural context and mixed emotional experiences may influence individual choices. Its subject connects consumer psychology with marketing research, highlighting the importance of examining emotional responses alongside cultural factors. The article provides a basis for further scholarly discussion of how consumers interpret and respond to emotional experiences. [2]
Publications
A specified publication by Srinwanti H. Chaudhury is “A Good Cry or Gratifying Revenge? The Effects of Culture and Mixed Emotions on Choice,” published in 2026. The article is accessible through its DOI record at Wiley Online Library. The supplied Google Scholar profile reports 10 documents; further publication details can be checked through the profile. [1] [2]
Research Impact
The supplied Google Scholar record reports 162 citations and an h-index of 3, offering quantitative indicators of scholarly attention and publication influence. Citation measures help describe how academic work is referenced by other researchers, although they do not independently establish research quality. The figures should be interpreted alongside publication content and contribution. [1]
Award Suitability
The 2026 article provides a specific research output relevant to the Best Research Article Award category. Its focus on culture, mixed emotions and choice offers an interdisciplinary perspective within marketing scholarship. Assessment should consider the article’s originality, methodology, publication quality and documented contribution, together with the researcher’s wider academic record. [2]
Conclusion
Srinwanti H. Chaudhury’s profile highlights a research affiliation with the Indian Institute of Technology Bombay and scholarly activity in marketing. Her 2026 article examines culture and mixed emotions in consumer choice. The reported bibliometric indicators and identified publication provide a basis for academic recognition and further evaluation. [1] [2]
External Links
References
- Google Scholar. (n.d.). Srinwanti H. Chaudhury – Google Scholar author profile. Bibliographic and citation information supplied for this profile.
https://scholar.google.com/citations?user=vYF2bZoAAAAJ&hl=en
- Indian Scientist Awards. (n.d.). Official award website.
https://indianscientist.in/