Symbiosis International University | India
Dr. Manisha is a dedicated researcher and educator specializing in Marketing Management, Digital Marketing, Consumer Behavior, and Tourism Marketing. Her research primarily explores travel podcasts as contemporary digital tourism tools, examining how storytelling, user-generated content, and media psychology influence consumer behavior and behavioral intentions. She employs a combination of quantitative and qualitative methods, statistical modeling, and mixed-method research to provide actionable insights for innovative marketing strategies. Dr. Manisha has published in reputed journals, contributed to international conferences, and actively engages in research projects related to regenerative tourism, digital experiential marketing, and brand management. Her academic background includes a Ph.D. in Marketing Management, an MBA in Travel and Tourism, and a B.Tech in Electronics and Communication. She has held positions as Assistant Professor and Vocational Trainer and has coordinated academic and research initiatives, including conference sessions and inter-college events. Recognized for her academic and leadership achievements, she has received awards and distinction during her studies. With an h-index of 1, total citations of 1, and an i10-index of 0, Dr. Manisha continues to expand her research contributions, combining innovative approaches and technological advancements in tourism marketing to influence scholarly and practical domains.
Profiles: Google Scholar| Scopus
Featured Publications
Manisha, M., & Datta, B. (2025). Travel podcast listening: Antecedents and segmentation. Tourism Management Perspectives, 55, 101333.
Manisha, M., & Datta, B. (2024). Travel podcasts: A regenerative tourism marketing tool. In Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) (pp. 758–761).
Manisha, M. (2024). Innovative frontiers: Exploring factors influencing travel podcast consumption in the Web 4.0 era. European Conference on Innovation and Entrepreneurship, 19(1), 917–927.